- Signature dishes & popular trends
- Kennedy style entertaining
- Menus for entertaining
- Buffet ideas
- Cocktail parties
- Picnic notes
- Baby boomer kid favorites
- School lunches packed by mom New product introductions
- Popular American brands
- Favorite kitchen appliances
- Classroom suggestions (simple & portable!)
- Fashionable Food: Seven Decades of Food Fads, Sylvia Lovgren
- The Century in Food: America's Fads and Favorites, Beverly Bundy
- Mastering the Art of French Cooking/Julia Child
The following menus are suggested by theNew York Times Menu Cook Book, Craig Claiborne [Harper & Row:New York] 1966 (p. 44-48). If you need recipes ask your librarian to help you find a copy of this book. BUFFET, 1960S STYLE
Casual entertaining in the 1960s favored theme buffets and barbecue. International themes were very popular. The foods served were generally not authentic fare but "Americanized" renditions. Think lasagne with American cheese; Chinese ribs with ketchup. NEW PRODUCTS: Pop-Tarts (Kellogg's), Buffalo Wings (Anchor Bar, Buffalo NY), Coca cola in cans,Ruffles potato chips, Lucky Charms (breakfast cereal,General Mills), Bugles, Whistles & Daisy*s (snack foods, General Mills), Chiffon Margarine and Seven Seas Salad Dressing (Anderson, Clayton & Co, now Kraft)
Yoplait Yogurt, Awake (synthetic orange juice, General Foods), Maxim (freeze-dried instant coffee, General Foods), Carnation Instant Breakfast (Carnation Co.), Instant mashed potatoes
"A small cocktail party
Camembert amandine, cucumber spread, crackers and toast rounds, cocktail croquettes, mushroom strudels.
A large cocktail party
Buttered nuts, chicken-liver pate, toast rounds and crackers, mushroom-stuffed eggs, tuna-stuffed eggs, cheese straws and twists, wild-rice pancakes, cream-cheese pastry turnovers, meat filling, cherry tomatoes, gren and ripe olives.
Lunch for a football game
Bean and olive soup (in an insulated container), ham and cheese hero, mustard butter, egg and tomato hero, carrot and fennel sticks, apples, nutmeg date bars, beer, coffee.
A graduation luncheon
Fruit punch, buttered nuts, olive-stuffed eggs, salmon eggs Montauk, chicken and rice casserole, spinach and sesame seeds, strawberries, custard sauce, lemon chiffon cake.
A children's party
Carrot sticks, grilled frankfurters on toasted rolls, Raggedy Ann salad, chocolate cake, frozen fruit chunks, watermelon punch.
A birthday supper party
Tomatoes stuffed with chicken livers, potato-cheese Charlotte, avocado and grapefruit salad, dry white wine, custard ice cream, birthday butter cake."
1960s buffet notes & menus
"Buffet food should be notable. For hot buffets, there are many marvelous things to serve as a change from the good, but too familiar, Boston baked beans and spaghetti with meat sauce. However, if spaghetti is what you want, serve it in special style, with a brand-new sauce. Baked chicken breasts supreme, savory stuffed mushrooms, peach Waldorf salad, hot cheese biscuits, creme-de-menth parfait, coffee.Planning a 60s-style backyard barbecue?
Our best cucumbers in sour cream, sirloin tips en brochette, white rice with onions, carrots in mustard glaze, fresh peas oregano, baba au rhum, tea.
Beef in burgundy with gnocchi, herb-buttered zucchini and carrots, green-salad bowl, rolls, pears sabayon, jewel cookies, coffee, tea.
Chicken curry on white rice with raisins, curry accompaniments (chutney, salted peanuts, coconut, kumquats), sesame rolls, raspberry sherbet, coffee, tea."
---McCall's Cook Book, McCalls [Random House:New York] 1963 (p. 716)
International theme buffet menus:
"Quick Oriental Dinner: Egg rolls, fried shrimp, sweet & sour shrimp sauce, red mustard sauce, speedy chicken chow mein, Chinese fried rice, soy sauce, preserved kumquats, oriental salad, Mandarin orange dessert, coconut macaroons, green tea. NOTE: give your guests chopsticks.]
Smorgasbord: Swedish relishes and breads, Swedish meat balls, brown beans, deorated chilled ham, dill potatoes, vegetable cups, red-and-white salad, Swedish pancakes with lingonberry sauce, caraway seed cheese, toasted wafers, Swedish coffee.
Mexican Fiesta: Mexican relish tray, turkey-stuffed tamales, cheese enchiladas, Mexican fried rice, chiles rellenos, tomato sauce, fried tortillas, caramel custard, hot coffee.
Casual Curry Buffet: Shrimp curry, yellow rice, curry condiments, romaine salad, chilled orange sections, coconut chips, hot tea.
Italian Supper: Antipasto tray, lasagne, pizza or spaghetti, Italian green salad, Italina long loaf or bread sticks, spumone or cherry ice cream, coffee.
Island Feast: Water chestnuts with chicken livers, Kona chicken, steamed rice, batter-fried shrimp with sauces, Chinese peas with water chestnuts, Waikiki salad, raspberry sherbet with coconut, beach boy punch. [NOTE: Trader Vic's made Polynesian food very popular in the 1960s.]
Casual buffets, American style
Skillet Chicken Supper: Chicken in jiffy tomato suace, buttered broccoli, fruit platter, hot French bread, refrigerator cheese pie, hot coffee.
Party-best Buffet:: Tomato refresher, beef Stroganoff, yellow rice, ambrosia molds, crisp relishes, brown-and-serve hard rolls, pink confetti pie or easy chocolate eclairs, coffee."
---Better Homes & Gardens Holiday Cook Book: Special Occasions, [Meredith Press:New York] c. 1959, sixth printing, 1967.
Buffet-style Suppers, main course casseroles:
Lasagne, Fancy chicken a la king, Turkey Parisian, Chicken-rice bake, Salmon Tetrazzini, Jiffy turkey paella, Veal parmesan with spaghetti, Burgundy beef stew, Swedish meatballs, Pizza supper pie, hamburger pie, Church-supper tuna bake, Pork chop suey bake. "
---Better Homes and Gardens Casserole Cook Book, [1968].
The Better Homes and Gardens Barbecue Book [1965] features beef, pork, lamb, chicken, and seafood. For parties this book suggests shish-kebabs (have your guests design their own!), Hawaiian short ribs (sweet marinade and pineapple), "party burgers" (pizza burgers, stuffed hamburgers, deviled beef patties, served on grilled italian bread), meatloaf (filled with vegetables & cheese, sliced & served as burgers), rock lobster tails, and grilled shrimp. Popular marinades/grilling/dipping sauces include: barbecue sauce (ranging in heat from mild to fire!) teriyaki, herb & honey, and sweet & sour. Foil meals (all ingredents cooked together wrapped tightly in aluminum foil are also popular. Recipes include Campfire Pot Roast (beef & vegetables), Patio Fiesta Dinner (ground beef, vegetables...corn, lima beans, onions, green peppers, tomato puree, American cheese, chili powder) served with corn chips. Standard accompainments were tossed salad (preferably served in wooden bowls), vegetable salads (potato, coleslaw), pickles (cucumbers, beets) and grilled bread (garlic Italian a favorite). Dessert: Ice cream, fruit-bobs (fruit on a stick, brushed with butter & broiled on the grill), pineapple on a spit, barbecued bananas, served with a cheese tray. Beverage service? Iced coffee, punch (featuring tropical flavors, made frozen concentrate), iced tea, lemonade and limeade.
[1960]
Coffee Rich, aluminum cans used for food and beverages, Granny Smith apples introduced to the USA, Domino's Pizza, single-serving ketchup packets
[1961]
Total (breakfast cereal, General Mills), Mrs. Butterworth's Syrup (Unilever), Green Giant frozen peas, Sprite (Coca Cola Company), Coffee-Mate (Carnation), Sylvia's restaurant (NYC), Hardee's (fast food chain)
[1962]
Frozen bread dough (Bridgford Foods Corp.), Pet-Ritz Frozen Pie Crusts, Diet-Rite Cola (Royal Crwon Cola), tab-opening aluminum cans for soft drinks, Taco Bell (fast food chain)
[1963]
Yakisoba (Nissin Foods), Tab (Cocoa Cola Company), Wundra (flour, General Mills), Cremora (Borden)
[1964]
[1965]
Shake 'n Bake (General Foods), Cool Whip (General Foods), Tang (General Foods), Rock Cornish game hens (Tyson), Apple Jacks (breakfast cereal, Kellogg), SpaghettiOs (Franco-American/Campbell Soup Co.), Cranapple Fruit Juice (Ocean Spray), Gatorade, Diet Pepsi
[1966]
Bac*Os (General Mills), Product 19 (breakfast cereal, Kellogg), $100,000 Bar (Nestle), Caravelle (candy bar, Peter Paul), Taster's Choice (freeze dried coffee, Nestle), Doritos, instant oatmeal, Easy Cheese (Nabisco)
[1967]
Taco Seasoning Mix (Lawry's)
[1968]
Red Lobster (chain restaurant), Legal Seafoods (chain restaurant)
[1969]
Chunky Soups (Campbell's), Kaboom (breakfast cereal, General Mills), Frosted Mini-Wheats (breakfast cereal, Kellogg), Chipos (snack food, General Mills), Pringles (potato snacks, Proctor & Gamble), Wendy's (chain restaurant), Long John Silver's Fish 'n Chips (chain restaurant).
SOURCES: The Food Chronology, James L. Trager, The Century in Food, Beverly Bundy
Blue Bonnet Margarine (sticks), H-O Cream Farina cereal (box), Metrecal (Dietary for weight control, cans, liquid or powder: "New concept for weight control"), Libby's Ripe Olives (canned), Allsweet Margarine, Del Monte Pineapple (can), Mazola Pure Corn Oil, Armour Star canned meats (Corned Beef Hash, Chopped Ham, Chili with Beans, Beef Stew, Treet; cans), Heinz Cream of Mushroom Soup (includes recipe for Chicken Poulette Sandwich), Chase & Sanborn Instant Coffee (glass jar), V-8 Cocktail Vegetable Juice, Chef Boy-Ar-Dee Beef Ravioli & Cheese Ravioli (can), Kraft Pure Strawberry Preserves,& Betty Crocker Gingerbread (promoted in same ad), Fleischmann's Yeast (includes recipe for Frosted Pineapple Squares), Campbell's Soups:Cream of Mushroom, Cream of Celery, Tomato (includes meatloaf recipes: Cheesburger Loaf, Tuna-Celery Loaf, Tomato-Ham Loaf), Nestle's Sweet Cocoa Mix (metal cannister), Lawry's Garlic Spread Concentrate (glass jar), Kool-Aid (Grape, "Still costs only five cents"), Stokely Van Camp's Pork and Beans, Betty Crocker Buttermilk Pancake Mix, Minute Tapioca, Tums (3 Rolls 30 cents), Flako Coffee Cake Mix, Lipton Chicken Noodle Soup, Sun Maid Raisins, Kraft Italian Type Grated Parmesan Cheese, Wrigley's Spearmint Chewing Gum (Handy 6 pack unit).
Good Housekeeping, May 1964:
Nescafe coffee (freeze-dried instant), Chef Boy-Ar-Dee Spaghetti Sauce with Meat (can), Kraft Pure Jellies & Preserves (glass jars), Adolph's Instant Meat Tenderizer (glass jar), Swift's Premium cold cuts, ham & hot dogs, Miracle Whip Salad Dressing (Kraft, glass jar), French's Potatoes Au Gratin and Scalloped Potatoes (instant potatoes & cheese mix, add water and bake), Bisquick (Betty Crocker/General Mills), Spam (Hormel), Betty Crocker Chocolate Crunch Frosting Mix, Life Cereal (Quaker Oats), Gerber baby foods, Borden's Whipped Potatoes (instant mashed potatoes), Kraft cheese slices, Lawry's Seasoned Pepper (spice), Aunt Jemima Pancake Mix, Del Monte Green Beans (can), Knorr Beef Noodle Soup (instant packet), Half and Half (Bordens milk & cream product), Betty Crocker's Heavenly Strawberry Angel Food cake mix, Birds Eye vacuum sealed mixed vegetables (frozen in a plastic pouch...boil them in the bag), Comstock fruit pie fillings (cans), Sunkist Oranges, Imperial Margarine.
Ladies' Home Journal, January 1967:
Carnation Instant Breakfast (6 packets in a box, chocolate flavor, "New Carnation instant breakfast makes milk a meal too good to miss"), Lipton Turkey Noodle Soup (box, dehydrated), Coca Cola (bottle, includes cheeseburger recipe), Sunkist navel oranges, Birds Eye Mixed Fruit Supreme (frozen box, also frozen peaches, strawberries and red raspberries), Quaker Quick Oats (cardboard cannister), Royal no-bake pudding pie kits (nesselrode or spumoni, cheese cake, Dutch chocolate...includes filling, topping, graham cracker crumbs for crust), Post 40% Bran Flakes, Campbell's Soup (New England Clam Chowder, Oyster Stew), Kraft French Dressing (includes recipe for Regency Ragout), Kraft Cracker Barrel Natural Cheddar cheese (includes recipe for Cheddar Corn Bread), Kraft Grated Parmesan Cheese (recipe for Parmesan Popovers), Kraft Velveeta (recipe for Calico Supper), Kraft Noodle with Chicken Dinner (recipe for Bombay Noodle Dinner), Party Tyme Cocktail Mixes, Baker's German's Sweet Cooking and Eating Chocolate (with recipe for German Cream Cheese Brownies), Kellogg's Corn Flake Crumbs (recipe for Corn-Crisped Chicken with California Cling Peaches), Lazy Maple Bacon, Chef Boy-Ar-Dee Pizza (kit), Mazola Pure Corn Oil, Pepperidge Farm Soup (Chicken curry, Maine Lobster Bisque, Hunter's Soup, Chicken with Wild Rice, Howard Johnson's brand croquettes (forzen: shrimp or chicken), Tost'em Pop Ups (fruit filled toaster pastries, General Foods), Andy Boy Broccoli (with recipes for Chicken Divan, Salad Italienne, and Ham Rolls), Thomas' English Muffins, Betty Crocker Scalloped Potatoes (box, also: Au Gratin potatoes), Orange juice (Florida, frozen, no particular brand). For cooking & serving? Pyrex Ware, by Corning & Aluminum foil, by Reynolds, Baggies plastic bags
Better Homes & Gardens, October 1969:
Imperial Margarine (stick & tub), Pillsbury Create-a-Cake mix (recipes using Pillsbury cake and frosting products: Fudge Ripple Cake, Topsy-Turvy Pineapple Cake, Cherry Crmble Squares, Easy Cheesy Lemon Bars), V8 Juice, Ovaltine, Chicken of the Sea Tuna, Campbell's Manhandlers Soups (Vegetable Beef), Campbell's Vegetable, Tomato and Cream of Mushroom Soups (with recipes for Souperburger, Upside Down Pie, Burger Bean Cups), Nabisco Shredded Wheat, Chase & Sanborn coffee, Del Monte Raisins (& Prunes), Dinty Moore Beef Stew, Chiffon Margarine, Wilson's Certified canned meats (Hickory Smoked Pork Loin, Pork Roast, Corned Beef Brisket, Beef Roast, Turkey), Kraft Miniature Marshmallows, Chef Boy-ar-dee packaged dinners (Spaghetti, Tetrazzini, Stroganoff, Goulash, Lasagna, Macaroni & Cheese, Rice), Bisquick (new), Jell-O Pudding & Pie Filing (vanilla, with recipe for Pecan Pie), Stouffer's Frozen Spinach Souffle, Cool Whip (plastic tub), Cling Peaches (canned), Pepperidge Farm Apple Strudel, Betty Crocker Pudding (chocolate, ready to serve, can), Snow's Clam Chowder, Kraft Caramel Topping (also strawberry, butterscotch, vanilla caramel, chocolate caramel, chocolate fudge, chocolate syrup, pineapple and walnut flavors), Nestle's Semi-sweet Toll House Morsels & Butterscotch morsels (with recipes for quick party mixes: Choco-Scotch dandies, Munchers, Sticks 'N Straws, Choco-nut Chewies, Buttersotch Mix 'Ems), Kraft Macaroni & Cheese Dinner, Betty Crocker Ready-to-Spread Frosting (vanilla, chocolate, milk chocolate, butterscotch, Sunkist lemon, & dark dutch fudge), Kellogg's Cocoa Krispies (with recipe for cocoa peanut logs), Arnold Golden Brick Oven White bread, park's Sausages, Nescafe coffee (instant), Domino Brownulated sugar, Greenwood's Sliced Pickled Beets, AND the Amana Radarrange microwave oven "Flameless Electric Cooking." TANG, THE "SPACE AGE" DRINK
Tang was trademarked in 1957 (U.S. Patent & Trademark Office registration #1974439) and introduced to the American public in 1959. It was invented as a modern breakfast beverage, not commissioned by the U.S. space program. It was, however, the space program that made Tang a household name. In 1965 the Gemini astronauts took this drink into outer space. Space Food Sticks?
"Tang, made by General Foods, is a sweetened drink powder artificially colored and flavored orange. It is one of America's most celebrated chemically created foods...Tang went to space on the Gemini and Apollo missions. The mix was delivered to the astronauts in silver pouches. When water was added, the pouches yielded a sweet, slightly tangy orange-flavored drink that provided the entire day's worth of Vitamin C. By the first Gemini flight in 1965, Tang has been languishing on supermarket shelves for six years. The General Foods dubbed it "the drink of the astronauts," and the new Tang, with a prominent picture of a launch pad on the outside of the canister, soon was rocketing upward in sales and consumption...At the peak of popularity of Tang in the 1960s and 1970s, American households consumed the "instant breakfast" on a regular basis."
---Oxford Encyclopedia of Food and Drink in America, Andrew F. Smith editor [Oxford University Press:Oxford] 2004, Volume 2 (p. 527-8)
"For the record, the drink's origin had nothing to do with the space program. It was developed by General Foods in 1957, 12 years before man would set foot on the lunar surface. But the Vitamin C-filled drink is indelibly tied with outer space, largely because it has been used by astronauts since the Gemini flights of 1965 - and because of advertising. "Tang Takes Off" bleats a 1965 General Foods newsletter that describes the elaborate efforts to craft commercials tied to the Gemini flights. Later commercials and ad promotions - from moon maps sent to thousands of schools to lunar module replicas on 18-ounce Tang jars - would reinforce the Tang-Space connection for years. Once widely popular, Tang is no longer the major player it once was. "Its sales are not now what they were then," said Nancy Redmond, a spokeswoman for Kraft General Foods. She attributed that mainly to changes in consumer tastes and the availability of other drinks. Still, Redmond said, "Tang has its dedicated users." It's also now available in mango flavor and sugar-free orange. Plastic containers have replaced the old glass jars. And Tang is still used regularly in space. "
---"SPACE-TANG CONTINUUM; ONE GIANT LEAP," JULY 20, 1969 News & Record (Greensboro, NC), July 20, 1994 (p. D1)
"Tang is yesterday's drink of tomorrow. Introduced by General Foods in 1959 as a "breakfast beverage" made by mixing water with a spoonful of what the manufacturer called "aromatic, orangy-tasting powder," (loaded with vitamins A and C, as well as tricalcium phosphate), pleasant smelling ("like oranges, but with a flavor all its own"), long--lasting in its jar on the shelf, and, most wonderful of all, modern. To serve Tang for breakfast instead of orange juice was to say you were riding high on the wave of progress...To understand Tang's appeal some thirty years ago, it is necessary to remember that most Americans, especially in the 1950s and 1960s, put their faith in the march of progress. From the end of World War II until the 1970s, a lot of people honestly believed that the world was simply getting better and better, mostly because science and industry kept creating great new products and evermore convenient ways of living. ..when Tang was first marketed across the United States (and as "Sun Up" in Canada), General Foods was still predicting a dazzlingly modern future menu of scientifically reconstituted foodstuffs...It hadn't been easy to create a powdered breakfast beverage rich with the attributes of real fruit, the introductory articles in May 1959 [issue of General Food's Monsanto Magazine] explained. Among the obstacles faced by scientists at the Post Division of General Foods were betting stable, water-soluble forms of vitamin A into the powder, finding just the right semiopaque orange additive...and finding a way to keep the powder from caking in the jar. When it came time to package Tang, marketing people took an unusual step (for 1959) and created a label that actually told consumers what nutritional value they would get in every glassful of Tang...Tang made the leap from convenience food to pop culture in 1965 when it was taken on board the space capsules Gemini IV (June 7) and Gemini V (August 21) as part of the astronauts' nutritionally balanced food supply..."
---Encyclopedia of Pop Culture, Jane & Michael Stern [Harper Perennial:New York] 1992 (p. 505-507)
[NOTE: If you want to see the original article from Monsanto Magazine, ask your librarian to help you obtain a copy.]
Tang wasn't the only American product to capitalize on the space program. Remember
Favorite home kitchen appliances, 1966:
"If you were forced to take inventory of the small electric appliances in your kitcen and select the most helpful, which would you choose? Home Magazine asked this question of several hundred readers, providing a list of 28 various appliances from which they could select their favorite. The results are now in and, if you answered 'toaster' to the above, you are in agreement with the majority. Popularity of the toaster disproves, too, the adage that familiarity breeds contempt. For more than 99% of our respondents said they owned a toaster; which according to our survey is the appliance most commonly finidng its way into the kitchens of our homes. Ownerhsip of appliances obviously goes hand in hand with usefulness. The 10 most-owned items were (1) toaster, (2) coffee maker, (3) skillet, (4) waffle maker, (5) can opener, (6) hand mixer, (7) blender, (8) counter-top mixer, (9) knife sharpener, (10) carving knife. Of these, the six most favored small appliances were as follows: (1) toaster, (2) coffee maker, (3) skillet, (4) can opener, (5) counter-top mixer and (6) hand mixer. The next two favorites were the portable broiler oven and the electirally powered sauce-pan. Some of the most-owned items failed to make the list of useful favorites. These were considered nice to have on hand for special uses, but not an every-day helpmate. The waffle maker fits into this category as does the carving knife. Many of our readers had definate ideas about the usefullness, the drawbacks and the design of small kitchen appliances. Most agreed, however, that life would be drearier without them."
---"Our Rearder Survey Shows...," Los Angeles Times, November 13, 1966 (p. 97) If you need to make something for class?
Betty Crocker's Cooky Book (1963) was recently republished. This book was very popular in the 1960s and is full of tasty, authentic items that are easy to make.
What were baby boomer kids eating? Product pictures: I, II & III
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